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Amit Lavie
Miri
Year: 2023
Service Design project, HIT
Designers: Daniel Vaknin, Hen Rolbrud, Shir Zheavy, Myself.
Designing an alternative admissions and selection process for the Industrial Design Department at Holon Institute of Technology.
We researched and designed from the applicants' perspective, while ensuring that the process would also benefit the department.
current admissions Journey
We conducted in-depth interviews with various applicants, and gathered insights from social media on their desires, expectations, and concerns about the process. This led to the creation of three representative personas.
The current Journey of Tamar
Open day,
in person attendance
Creating portfolio.
"Where I even start? What considers to be good?"
Editing portfolio.
"How to organize it? what should I tell about the works?"
registration and preparation >
First Stage Online >
Main insights
1 In person interactions are valuable to the applicants.
2 Applicants are missing a reliable and accessible consultation.
Solution
With those insights in mind, we created a new Applicant Journey. This are it's main points.
Open Day
The open day will feature several short "Pecha Kucha" style talks by department faculty and alumni.
Goals:
1 Networking and personal connections.
2 Access to both professional insights and informal advice from students and faculty.
3 Sharing knowledge and experiences with other applicants.
4 Introduction and registration for Miri, the application guiding applicants through the admissions process.
Nice To meet!
Miri App
Miri app offers:
1 Instant virtual support through a bot.
2 Provide guidance, professional and informal consultation throughout the admission process.
3 Gathers relevant Information, tutorials, and other materials that exists online on one feed.
4 Provides an easy platform for building a portfolio, using familiar interfaces like an Instagram profile.
Let's learn and prepare.
Launch event
In the Launch event, Applicants are invited to the workshop for a short "hands-on" session, leaded by the faculty members.
Goals:
1 Getting familiar to a situation that is similar to the exam, in a light and positive way.
2 Provide help with home exam if needed.
Let's get to work!
In person exam
Goals:
1 Save applicants from the stress and time spent organizing, losing, and finding items due to inefficient use of the working tables.
2 Create a buffer between the exam and the interview By a casual talk of a few minutes with a student, to allow the applicant to shift mindset and be at their best.
Break a leg!
Interview
Interview goals:
1 Providing applicants with a sense of respect and professionalism. They are applying to a design school with exceptionally high admission standards.
Reprehensive Personas
Tamar
The investor.
"I must to get in this year. Being a designer is my dream, I'll do everything needed.
Bar
The optimist easy going.
"I truly hope to get in. But Whatever will be, will be. Worst case, I'll try again next year."
Ran
The talent from Eilat city
"Can be very interesting. Still nut sure I want it".
Made it to second stage
Interview went well!
I didn't know how to work with metal sheet, and I was under stress. I used regular scissures.
Get Called to interview room. "My heart sank"
Get a no.
preparation >
Second Stage In-Person Attendance >
Waiting >
Answer
3 The department's expectations are unclear to the applicants.
4 Applicants may not necessarily know how to use the services and materials given to them effectively to succeed.
Unfortunately, Tamar didn't make it to this year, but she will try again!
(and use Miri for sure).
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